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Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few »

Michał Nowak on Marketing, Market Research, Strategy, Product Development, Data, users, qualitative, analytics, insights, 30-day-writing-challenge 04 February 2018
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