How do you distinguish yourself when everyone around wants to stand out?
I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I »
Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)
I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few »
One More Thing… Apple’s Marketing Hysteria
Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up »
The Business Disconnect - What Separates The Great Ones From The Average
I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He »
Your Customers Lie to Themselves All The Time
If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what »