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Marketing

A 5-post collection

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How do you distinguish yourself when everyone around wants to stand out?

I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I »

Michał Nowak on Marketing, Product Development, Strategy, 30-day-writing-challenge, customer-research 10 February 2018

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few »

Michał Nowak on Marketing, Market Research, Strategy, Product Development, Data, users, qualitative, analytics, insights, 30-day-writing-challenge 04 February 2018

One More Thing… Apple’s Marketing Hysteria

Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up »

Michał Nowak on Apple, Marketing, iPhone, Keynote, Presentation, iPhone-X, Product Development 14 September 2017

The Business Disconnect - What Separates The Great Ones From The Average

I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He »

Michał Nowak on Business, Marketing, Produc Development, Market Research, Sales 28 November 2016

Your Customers Lie to Themselves All The Time

If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what »

Michał Nowak on Book, Review, Marketing, Storytelling, Worldviews 07 February 2016
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