I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.…
I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be…
Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up to a smartphone built into a wrist watch! They proved an amazing ability to design and produce high quality products again. But this time…
I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He sits in the bank headquarters together with hundreds of other administrative staff. And guess what - he's never been in the bank branch office.…
If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what to do instead. I'm a big Seth Godin fan. Fanboy even, I admit. Purple Cow, The Dip and Linchpin were huge revelations for me.…