Marketing - FruStrat

FruStrat

Marketing

A collection of 7 posts

Eating My Own Dog Food: How I Confused My Customers and What I Did About It

Eating My Own Dog Food: How I Confused My Customers and What I Did About It

Here's what happened when I decided to eat my own dog food and do some serious customer segmentation on my photography side business.

Using AI for marketing strategy [including prompt templates]

Artificial-intelligence

Using AI for marketing strategy [including prompt templates]

Did you know you can: • draft strategies, • simulate costs, and • generate website content in a manner of seconds?

How do you distinguish yourself when everyone around wants to stand out?

How do you distinguish yourself when everyone around wants to stand out?

I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be

One More Thing… Apple’s Marketing Hysteria

One More Thing… Apple’s Marketing Hysteria

Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up to a smartphone built into a wrist watch! They proved an amazing ability to design and produce high quality products again. But this time

The Business Disconnect - What Separates The Great Ones From The Average

The Business Disconnect - What Separates The Great Ones From The Average

I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He sits in the bank headquarters together with hundreds of other administrative staff. And guess what - he's never been in

Your Customers Lie to Themselves All The Time

If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what to do instead. I'm a big Seth Godin fan. Fanboy even, I admit. Purple Cow [http://www.sethgodin.com/purple/