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personal-branding

A collection of 2 posts
Eating My Own Dog Food: How I Confused My Customers and What I Did About It
Marketing

Eating My Own Dog Food: How I Confused My Customers and What I Did About It

Here's what happened when I decided to eat my own dog food and do some serious customer segmentation on my photography side business.
04 Sep 2024 3 min read
Social Inertia Slows Your Growth
LinkedIn

Social Inertia Slows Your Growth

I recently shared a discovery with a colleague. We both checked how our profiles are being found on LinkedIn. The way recruiters and others find us both is through… search terms that have been relevant to our work 10 years ago… Ouch! Social Inertia Now it’s possible we neglected
05 Feb 2018 3 min read
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