How do you distinguish yourself when everyone around wants to stand out?
I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I »
Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)
I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few »
One More Thing… Apple’s Marketing Hysteria
Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up »