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Product Development

A collection of 3 posts
How do you distinguish yourself when everyone around wants to stand out?
Marketing

How do you distinguish yourself when everyone around wants to stand out?

I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.
10 Feb 2018 1 min read
Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)
Marketing

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be
04 Feb 2018 4 min read
One More Thing… Apple’s Marketing Hysteria
Apple

One More Thing… Apple’s Marketing Hysteria

Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up to a smartphone built into a wrist watch! They proved an amazing ability to design and produce high quality products again. But this time
14 Sep 2017 2 min read
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