I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.…
I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be…
Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up to a smartphone built into a wrist watch! They proved an amazing ability to design and produce high quality products again. But this time…