Market Research - FruStrat

FruStrat

Market Research

A collection of 3 posts

Disruptive Technology Or Ease Of Implementation - eCommerce Berlin Summary

Market Research

Disruptive Technology Or Ease Of Implementation - eCommerce Berlin Summary

I went to Berlin to visit the eCommerce expo last week. I wanted to get the feel of the tech sector in the city. Here’s what surprised me… Clusters of similarity First what I found on the expo was that there’s a number of products that are similar

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD)

I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be

The Business Disconnect - What Separates The Great Ones From The Average

The Business Disconnect - What Separates The Great Ones From The Average

I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He sits in the bank headquarters together with hundreds of other administrative staff. And guess what - he's never been in