I went to Berlin to visit the eCommerce expo last week. I wanted to get the feel of the tech sector in the city. Here’s what surprised me… Clusters of similarity First what I found on the expo was that there’s a number of products that are similar…
I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be…
I recently heard about a product manager at a large, international bank. He's an owner of a financial product like a cash loan or something. He sits in the bank headquarters together with hundreds of other administrative staff. And guess what - he's never been in the bank branch office.…