What’s storytelling? Pt. 1

Storytelling apparently is the silver bullet that will make you succesfulll: your product, your marketing, your brand and you personally. It seems to be everywhere: in movies, advertising, photos, newspapers. It’s organically present in urban legends and myths. It’s the spreading mechanisms of all religions. So then what…

The Nightmare of Shipping - The Mercedes AMG Video

I recently shipped a video I made for a competition. It was a horror & fun at the same time. Here’s the story of internal turmoil I went through in order to ship that video. Idea I went for a short vacation on the seaside in the beginning of…

What I’ve learned 2016 - Simple & Powerful Stuff

I’ve decided to take a look at what I’ve learned this year. First there’s list of observations and strong life lessons. Those are epiphanies. I can honestly say I feel those things in my gut. However trivial they may be on the intellectual level, I can say…

Your Customers Lie to Themselves All The Time

If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what to do instead. I'm a big Seth Godin fan. Fanboy even, I admit. Purple Cow, The Dip and Linchpin were huge revelations for me.…