Nobody Knows Anything

I always tried to understand the world around me. Be it algebra in polytechnic or management rules at work or building startups in a successful way. So I read clever books, listen to wise people sharing advice and so one. And I realised that none of them actually know. They…

Your Customers Lie to Themselves All The Time

If you think you should advertise the features and benefits of your product, you're probably wrong. And All Marketers Are Liars by Seth Godin explains what to do instead. I'm a big Seth Godin fan. Fanboy even, I admit. Purple Cow, The Dip and Linchpin were huge revelations for me.…