Marketing Eating My Own Dog Food: How I Confused My Customers and What I Did About It Here's what happened when I decided to eat my own dog food and do some serious customer segmentation on my photography side business.
Artificial-intelligence Using AI for marketing strategy [including prompt templates] Did you know you can: • draft strategies, • simulate costs, and • generate website content in a manner of seconds?
Strategy Using AI to speed up strategy work — summarizing books, strategy analysis Tips on using AI to speed up strategy work.
economy Polish IT Is Heading Into Middle Income Trap According to a recent article Polish IT industry goes through a deep transformation. It seems that the only part of it that’s growing is the already strong outsourcing sector. It is a problem for the IT sector which may be showing a trend for the whole Polish economy.
Data GDPR Made Me Realise Data Control Is A Human Right GDPR in Poland is called RODO. Like all the EU countries we are busy implementing those broad regulations. They affect everyone. At first I perceived this as pointless. But I changed my mind. GDPR is an attempt to build a better future for society. Dumb Regulation? When GDPR first popped
Goals What If You Fail In Your Diet Or Mediation Practice? Of course it’s not a question of ‘if’ but ‘when’. A month ago I failed at my goal of writing 30 blog posts in 30 days. I failed on day 25. The same with my daily meditation routine. Inevitably I drop out of the routine after 70 days max.
Knowledge Nobody Knows Anything I always tried to understand the world around me. Be it algebra in polytechnic or management rules at work or building startups in a successful way. So I read clever books, listen to wise people sharing advice and so one. And I realised that none of them actually know. They
trust Trying To Build Non-Hierarchical Organisation Building an organisation that’s not based on org-chart, command and control is a difficult thing, but we’re trying. We all have this feudal hierarchy baked into us by school and past jobs. On top of that we humans are hierarchical animals. It means that even if there’s
Priorities Meeting With Myself To Set Priorities Straight Sometimes when I have too many things pulling me into different directions I loose sight of what’s important. I guess this is the case for most of us!? I have a simple way to get myself back on track. I’ll set aside a few minutes in the morning
Success Minimum Viable Quality We all strive to do good work. At least in what that is important to us. We wanna make it high quality. Only when the quality is high enough we can focus on quantity, right? On the surface it’s obvious. But what we vastly overestimate is what good enough
Market Research Disruptive Technology Or Ease Of Implementation - eCommerce Berlin Summary I went to Berlin to visit the eCommerce expo last week. I wanted to get the feel of the tech sector in the city. Here’s what surprised me… Clusters of similarity First what I found on the expo was that there’s a number of products that are similar
Fear Befriend The Fear That Underpins Everything Fear guides all of our actions. It’s in our decisions about job choice, about vacation or any kind of purchase we make. What I just wrote is either obvious to you or you think I’m mad. That’s because there’s different levels of familiarity with fear… We
project-management We Are All Project Managers Being a project manager is a tough. It’s a constant fight with obstacles and problems in order to bend reality to our plans. The world resists and fights back. That’s the never-ending battle. Perhaps you had a chance to work as a project manager. Most of people didn’
Work 10x Thinking For Overcoming Constraints The byproduct of success is more work and harder problems. I hate to say it but this is what we’re working for ;) The knee-jerk reaction to those things would be to spend more time at work and work harder. But it can get you only so far… That’s
Success Success Advice Is Everywhere. So Why Doesn’t It Work? I was thinking that nowadays there’s no more secrets to success and fulfilment. They are widely shared by those who succeeded. This treasure trove of knowledge and wisdom is easily accessible via books, blogs, interviews, talks, documentaries, online courses and so on... So how come all this advice doesn’
Marketing How do you distinguish yourself when everyone around wants to stand out? I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.
30-day-writing-challenge Your software vendor sees your project through a keyhole. Or how to successfully outsource a project? You carefully selected the best software vendor and defined the project. Then magic happens and you see your project brought to life. Well, it’s not exactly what happens… This post was originally published on evojam.com/blog [https://evojam.com/blog/2018/2/7/your-software-vendor-sees-your-project-through-a-keyhole-or-how-to-successfully-outsource-a-project] Through a keyhole For
Storytelling What’s storytelling? Pt. 1 Storytelling apparently is the silver bullet that will make you succesfulll: your product, your marketing, your brand and you personally. It seems to be everywhere: in movies, advertising, photos, newspapers. It’s organically present in urban legends and myths. It’s the spreading mechanisms of all religions. So then what
30-day-writing-challenge Are You Goal Oriented Or Work Oriented A few years ago I learned one can be oriented towards goals, which means results. Or one can be oriented towards work, which means being busy. Since then I worked on being more goal oriented. Just as I thought I was winning that battle I discovered the enemy right in
Psychology Still Impossible? Check Again. It’s really easy to learn something is impossible. We try once, twice and can’t get it done. We try third and fourth time to learn it can’t be done. “Because it was always like this”. There’s something or someone blocking the changes we envision. Quietly, we
LinkedIn Social Inertia Slows Your Growth I recently shared a discovery with a colleague. We both checked how our profiles are being found on LinkedIn. The way recruiters and others find us both is through… search terms that have been relevant to our work 10 years ago… Ouch! Social Inertia Now it’s possible we neglected
Marketing Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD) I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be
Time Silent War On Your Time We either sail somewhere or drift. We wanna go somewhere, achieve something. But the world wants us to divert from that course. It demands our attention, energy and resources. Nowhere it’s as clearly visible as in your schedule. It’s easy to miss it. This war for on our
30-day-writing-challenge Time Planning Fail By commiting to this 30-day writing challenge I made a strategic time planning mistake. To my schedule filled to the brim I've added a new daily thing, without deciding what to GIVE UP on. The result is that what suffers the most is my sleeping. Good night :)
Business Buddhist Business? We strive to have stability. We cling to things, people and habits. We want things to be they have been unless we to decide to change something. Even then we change very little. This is natural, it’s part of the human nature. Buddhists say that this attachment to the
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