Marketing Case Study in Customer Segmentation Here's what happened when I decided to eat my own dog food and do some serious customer segmentation on my photography side business.
Artificial-intelligence Using AI for marketing strategy [including prompt templates] Did you know you can: • draft strategies, • simulate costs, and • generate website content in a manner of seconds?
Strategy Using AI to speed up strategy work — summarizing books, strategy analysis Tips on using AI to speed up strategy work.
economy Polish IT Is Heading Into Middle Income Trap According to a recent article Polish IT industry goes through a deep transformation. It seems that the only part of it that’s growing is the already strong outsourcing sector. It is a problem for the IT sector which may be showing a trend for the whole Polish economy.
Data GDPR Made Me Realise Data Control Is A Human Right GDPR in Poland is called RODO. Like all the EU countries we are busy implementing those broad regulations. They affect everyone. At first I perceived this as pointless. But I changed my mind. GDPR is an attempt to build a better future for society. Dumb Regulation? When GDPR first popped
Knowledge Nobody Knows Anything I always tried to understand the world around me. Be it algebra in polytechnic or management rules at work or building startups in a successful way. So I read clever books, listen to wise people sharing advice and so one. And I realised that none of them actually know. They
trust Trying To Build Non-Hierarchical Organisation Building an organisation that’s not based on org-chart, command and control is a difficult thing, but we’re trying. We all have this feudal hierarchy baked into us by school and past jobs. On top of that we humans are hierarchical animals. It means that even if there’s
Market Research Disruptive Technology Or Ease Of Implementation - eCommerce Berlin Summary I went to Berlin to visit the eCommerce expo last week. I wanted to get the feel of the tech sector in the city. Here’s what surprised me… Clusters of similarity First what I found on the expo was that there’s a number of products that are similar
project-management We Are All Project Managers Being a project manager is tough. It’s a constant fight with obstacles and problems in order to bend reality to our plans. The world resists and fights back. That’s the never-ending battle. Perhaps you had a chance to work as a project manager. It’s different for everyone.
Work 10x Thinking For Overcoming Constraints The byproduct of success: more work and harder problems to solve. I hate to say it but this is what we’re working for ;) The knee-jerk reaction to those things would be to work harder. But it can get you only so far… That’s why whenever there’s a
Marketing How do you distinguish yourself when everyone around wants to stand out? I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what I found.
30-day-writing-challenge Your software vendor sees your project through a keyhole. Or how to successfully outsource a project? You carefully selected the best software vendor and defined the project. Then magic happens and you see your project brought to life. Well, it’s not exactly what happens… This post was originally published on evojam.com/blog [https://evojam.com/blog/2018/2/7/your-software-vendor-sees-your-project-through-a-keyhole-or-how-to-successfully-outsource-a-project] Through a keyhole For
30-day-writing-challenge Setting Goals Within Our Control A few years ago I learned one can be oriented towards goals, which means results. Or one can be oriented towards work, which means being busy. Since then I worked on being more goal oriented. Just as I thought I was winning that battle I discovered the enemy right in
Psychology Still Impossible? Check Again. It’s really easy to learn something is impossible. We try once, twice and can’t get it done. We try third and fourth time to learn it can’t be done. “Because it was always like this”. There’s something or someone blocking the changes we envision. Quietly, we
LinkedIn Social Inertia Slows Your Growth I recently shared a discovery with a colleague. We both checked how our profiles are being found on LinkedIn. The way recruiters and others find us both is through… search terms that have been relevant to our work 10 years ago… Ouch! Social Inertia Now it’s possible we neglected
Marketing Quantitative Marketing Is Ahead, Because Qualitative Is Hard. Guess Where’s Bigger Opportunities? (JTBD) I recently understood that qualitative study of your customer can be powerful for your marketing and product development. I also saw why it’s so few people do it. Because it’s hard and requires different skillset. JTBD Practitioners Some time ago I tried to learn about Jobs To Be
Time Silent War On Your Time We either sail somewhere or drift. We wanna go somewhere, achieve something. But the world wants us to divert from that course. It demands our attention, energy and resources. Nowhere it’s as clearly visible as in your schedule. It’s easy to miss it. This war for on our
Business Buddhist Business? We strive to have stability. We cling to things, people and habits. We want things to be they have been unless we to decide to change something. Even then we change very little. This is natural, it’s part of the human nature. Buddhists say that this attachment to the
Business There’s Never Right Amount Of Work I once heard from an experienced entrepreneur that in business there’s never a right amount of work. There’s always too much or too little. It applies to projects, clients, office space and others. It and looks like this: Think about what it means… When the lows are at
art Crucial Stuff Nobody Taught Me Vol. 1 Here’s a bunch of things I learned the hard way. I’m putting it out here so perhaps it’ll save you some time (and a as a reminder to myself). Ignore the art you don't like. They tried to teach me about art epochs, poems, novels,
Media HDMI Cable Reminded Me Why I Live The Way I Live Yesterday was a historical day for me. I plugged an HDMI cable into my TV set for the first time in my life. Of course I used that cable before to hook up projectors and stuff, but never for my own TV set at home. That’s how far I
Facebook Window Of Opportunity On The Internet May Be Closing Down. How To Keep It Open? This week TechCrunch published a provocative article about the end of golden era of startups. We’ve seen 20+ years of unprecedented human connection and creativity. But the domination of the big platforms can stifle innovation and close the door for small players for a long time. Concentration of Power
Apple One More Thing… Apple’s Marketing Hysteria Apple has shown us a lot of new, sleek technology on Tuesday. Starting from facial recognition in the iPhone, through 4K Apple TV with HDR, up to a smartphone built into a wrist watch! They proved an amazing ability to design and produce high quality products again. But this time
Cars One Knob Too Far. How Car Manufacturers Killed The Volume Dial and Compromised Our Safety I recently test drove Honda Civic and Toyota C-HR. None of them had a physical volume knob. For me it’s a dealbreaker in choosing a car. Here’s why. Touchscreens Touchscreens conquered modern cars. The problem with them is that in order to know what you’re doing you
Decisions How Buying On Spec Leads To Trouble. For Consumers & Businesses When we want to buy something expensive we do research online. We shop around and compare. We check specs, tests and comparisons. That’s how I bought my previous camera, car, shoes and a bunch of other stuff I don’t enjoy. I’m done with it. Car Spec Nearly
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